States can be considered as qualitative performance intervals in which measures can be embedded to enrich data-storytelling. States, are usually shown as different intensities of a single hue, to represent different milestones achievement scenarios.
States field accepts more than one measure, however the free version of Bullet Chart allows you to add up to a maximum of 5 states. You can create states manually, defining an absolute value for each of them or as percentage of the primary measure. States will be shared with all bullets. In the State section you can find all options available to configure states.